Vans Carnaval

Limited edition designs for Vans Brazil Carnaval 2022.


PROJECT DESCRIPTION

Special collaboration project for Vans Brazil to design a shoe and apparel line for Carnaval 2022. Inspired by busy streets and confetti that cover the energetic roads of Carnaval, this collection features two custom prints applied to four Vans classic styles. Both patterns designed using traditional print and craft techniques of Brazilian art culture such as cut paper, mosaic and collage.

Manufactured locally in Brazil, limited edition.

PRESS

Sneakersbr

ROLE

Lead Footwear Color + Trend Designer, Art Direction

KEYWORDS

Concept Design • Footwear Design • Illustration • Print + Pattern • CMF

CREDITS

Luis Torres, Corey Jendras, Alexander Capri, Rian Pozzebon

Design Concepts

Print + Pattern

Taking inspiration from experts in color theory like Matisse and Mondrian to create prints rich in color and energy. We developed two patterns: confetti and busy streets. Confetti took inspiration from the texture found in paper confetti thrown in the streets of Carnaval, adding rough and torn edges gave a realistic unique look. The busy streets were inspired by art from the Destijl movement, meaning “simplest form." Keeping an abstract look throughout artwork and using traditional Brazilian colors to capture the energy of Carnaval.

  • Cut paper

  • Mosaic

  • Block printing

Authentic ‘Confetti’

  • Traditional paper confetti shape pattern

  • Brazil colored eyelets, heel scab, and foxing stripe

  • Custom text laces

Old Skool ‘Carnaval Streets’

  • Cut paper inspired street / city pattern

  • Brasil colored heel scab and foxing stripe

  • Custom text laces

Slide ‘Confetti’

  • Traditional paper confetti shape pattern

  • Background checkerboard

  • All black rubber sole

Classic Slip On ‘Carnaval Streets’

  • Cut paper inspired street / city pattern

  • Brazilian flag green heel scab

  • Brazilian flag blue foxing stripe

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