PROJECT DESCRIPTION

Conceptual art direction and retail merchandising for mens athleisure brand, Rhone. The goal was to develop an open concept store of categorized sections that mimic Rhone’s e-commerce strategy of shopping by activity. With six active sections mechanized as Commuter, Recreation, Swim, Train, Run, and Shoes and Gear guide customers through a flow with multiple touch points.

Responsible for art direction of physical store, brand experience, wayfinding, research and audit of brand demographics and consumer studies.