Miravel
Creative direction, brand strategy and UI/UX design for Miravel, a product based autonomous horticulture company located in Los Angeles, CA.
PROJECT DESCRIPTION
This Los Angeles based tech startup is paving the way in autonomous gardening systems. The science, technology and engineer focused company is known for The Wall Garden™ product which uses AI and IOT technology to grow plants indoors. Working alongside C Suite team members to develop brand materials and pitch decks for e-commerce, retail, enterprise and investor presentations. Responsible for the design and development of Miravel’s R&D sector / sub brand, Miravel Labs™ including brand identity and application methods and guideline systems. Working with a team of designers, developers and engineers to lead the UI/UX initiative in developing a prototype app to pair with The Wall Garden™ using IOT technology along with successfully building out an end-to-end user subscription backend platform on the company’s website.
AWARDS & RECOGNITION
Young Champions of the Earth Prize - The United Nations
Community Champion Award - LG Solar Global
High Promising Company - Pepperdine Graziado
Sustainable LA Grand Challenge - UCLA
”Top 5 Coolest Startups” - Entrepreneur Magazine
ROLE
Creative Director, UI/UX Director
KEYWORDS
User Experience Design (UED) • Brand Identity • B2B • Product Design (UI/UX) • Social Media • Marketing
CREDITS
Brand Identity: Herman Scheer
Randall Shapiro, Riley Kuffner, Rashed Alkhlaifat, Brian Frost, Alex Rodriguez, Carly Honig, Morgan Goldstein
The Wall Garden™
The Wall Garden™ is an autonomous growing system designed using IOT and AI technology to make home gardening easy for every customer. The gardening system automatically manages water, light and nutrients generating nutritious, sustainable food. Great for apartment and office tenants and allows building owners to undertake an ESG initiative, differentiate other properties from competing buildings and establish a new revenue source.
LEED and WELL certified
8X less land, protecting natural ecosystems
No soil needed
Miravel began as a DTC only product and through demand expanded into commercial offerings.
Developing pitch decks focused towards commercial and B2B sales to provide a summary of offerings and value propositions. Hand drawn illustrations of in-unit applications and various mounting types to show options for all customers and how The Wall Garden™ can integrate into their unique needs. Whether it be single unit or unit wall installation, The Wall Garden™ can provide added value to tenants, increase ROI and strengthen communities.
App Development
Our team developed a concept prototype app using IOT and AI technology to pair with and operate The Wall Garden™. We developed 8 screens to demonstrate interface (UI) and experience (UX) design direction prior to rolling out the concept with crowdfunding platform Launch Boom. The overall design remained sleek and simple, operating on a modular system alike to the physical product specs and website.
IOT device controls
Analytic feedback powered by AI
Education and goals
Web Development
One of the main features of The Wall Garden™ is the seed subscription program. Working with the development team to design an interface (UI) and experience (UX) for the subscription backend with a goal to create minimal touch points to streamline user subscriptions without information overhaul. We developed the information architecture to strategically map out user flow and identify MVP items. Our team also developed a learn page for users to interact with and get to know both the product and company on a deeper level.
Manage subscription
View orders
Shop and learn
Prototype UX
Miravel Labs is the R&D extension of the Miravel brand. We developed a consistent brand identity to live under the Miravel name geared towards research, development and education. This identity is to be less consumer facing and implemented for vendors, internal documents and product development.
