Cymbiotika
Brand strategy and creative direction for Cymbiotika, a health and wellness company based out of San Diego, CA.
PROJECT DESCRIPTION
Based in San Diego, California, Cymbiotika is a fast growing science-focused health and wellness company looking to revitalize their brand identity and strategy. Our team was responsible for leading the creative direction and brand identity across channels and departments to develop a harmonious, cohesive identity that aligns with the goals and mission of the company. After creating a solid foundational brand identity, we led design direction across teams to implement this new identity. This included retail presence, digital web direction, social and paid media, email marketing, and events.
ROLE
Art Design + Direction, UI/UX Branding Lead
KEYWORDS
Brand Identity + Systems •. UI/UX Design • Organic Social + Paid Media • User Experience Design (UED) • Campaign Design • Email Marketing
Rebrand
Our team was responsible for a pivotal company wide rebranding initiative.
Established in 2018 in San Diego, CA, Cymbiotika is a fast growing science-based health and wellness company in need of a brand refresh. Our team re-established a foundational mission and executed the brands vision across departments, channels, and brand presence.
Brand Identity
Design direction, development, and strategy for rebranding initiative consisting of identity, digital marketing, and retail presence. Established a brand identity system for company departments along with strategy and brand identity decks.
Design direction across digital marketing channels
Photography + art direction
Design direction for UI/UX app + web
Email Marketing
Led design and concept direction for email and sms marketing. Collaborated with cross-functional teams and channel leads to promote current promotions, brand campaigns, product launches, brand collaborations, and evergreen emails.
Improved click rate by 23%
Developed SOP’s and design templates to streamline process
Established brand-identity + system across email channel
Organic Social + Paid Media
Led design and concept direction for organic social + paid media. Collaborated with social and paid media teams as well as ad vendors to gain insights and metrics for design direction.
11 million generated from paid media in 2024
Developed SOP’s and design templates to streamline process
Established brand-identity + system across social and paid media
Web UI/UX
Led design and concept direction for web ui/ux for campaigns, affiliate programs, and members clubs. Working with cross-function UI/UX and development teams to design and build components of Cymbiotika’s website.
Concept design + direction Cymbiotika Arise subscription page
Digital marketing design direction for over 10+ campaigns
Art direction for Cymbiotika Pets
